Hello, I'm Sam.
Marketing brings patients in. Your practice makes them stay.
I'm a dental marketing consultant with a five-star hospitality background. No-frills marketing that pays for itself, and a patient journey that matches the fee.
Your marketing might be beautiful. Is the experience worth the visit?
My two areas of expertise
Agencies start with your logo. I start with your phone.
Pragmatic marketing
No frills. I get on with it, get patients through the door and make sure every pound you spend, on ads or anything else, comes back with a return.
A patient journey worth the fee
I work with your team and your operations so patients feel the level of care they're paying for, and tell their friends.
A typical agency
- Logo and visuals
- Ads and clicks
- A monthly report
Working with me
- All of that, managed
- Leads followed to the chair
- A team trained to convert
I go through your practice as a patient would, including mystery enquiries.
- How fast enquiries are answered
- Whether prices are clear before the visit
- What happens when someone doesn't book
- Call handling and booking the consultation
- Talking about private options without pressure
- Follow-up for open treatment plans
- Lead source and outcome tracking
- Return on ad spend by treatment
- Monthly figures your manager can act on
- Reviews asked for at the right moment
- Referral and family plans
- Community work patients can see
Drag the dot
Where do your patients drop off?
Most practices lose more patients between the enquiry and the chair than to any competitor.
Practices of every kind
Find practices like yours.
Fully private or with a large NHS list, approachable or luxury. Tap a few answers to see similar work I've done.
Answer a couple of questions and I'll show you the closest case studies, plus how I'd start with a practice like yours.
Results
A few of the practices I work with
From independent practices to a growing four-site group, here's what the work has delivered.
Revenue growth, Berkhamsted Dental
Over the past 12 months
Revenue growth, Castle Street Dental
Over the past 12 months
Revenue growth, Hydean Dental
Over the past 12 months
Return on ad spend
For every £1 spent on ads, tracked treatments brought back £5 to £12 as the patient journey improved.
The big one
Hydean Dental: Practice of the Year and Team of the Year
Two wins for the South East at the 2025 Private Dentistry Awards, the biggest night in private dentistry. I prepared the practice, gathered the evidence and wrote the bids, then made sure every patient heard about it.
- Practice of the Year, South East, 2025
- Team of the Year, South East, 2025
- Followed by four more wins and a run of 2026 finalist places
Case studies
Tap a practice to see what I did.
- New brand and website
- Meta and Google campaigns with the ads agency
- Patient open days that fill a Saturday
- Local sports club partnerships
Revenue up 68%
- Rebrand from the previous owner
- Reviews built from a standing start
- Recall programme now above target
- Partnership with Wycombe Wanderers
Revenue up 62%
- Branding, website and patient letters in one month
- Hygiene campaign at under £5 per enquiry
- Kept a long-standing list through the change of owner
Oral surgery made up 65% of the work. I brought it down to 25% with no loss of revenue.
- More new patients
- Growth in hygiene, implants and Invisalign
- A broader, steadier treatment mix
Sam
BSc International Hospitality Management, Emirates Academy, Dubai. Jumeirah Group scholarship.
About me
Trained in five-star hospitality. Focused on dentistry.
Patients choose a practice the way guests choose a hotel. They read the reviews, judge the photos and decide in seconds.
I learned in Dubai's hotels and events that the experience is the marketing. Today I run a one-person consultancy for dental practices, working with clients of every size.
- 2010 to 2013Hospitality degree, DubaiEmirates Academy, on a Jumeirah scholarship
- 2013 to 2020Five-star hotels and major eventsHotel marketing, the Abu Dhabi Grand Prix and Dubai World Cup, artist liaison for Fatboy Slim
- 2015 onwardsFreelance digital marketingSocial, design and video for hospitality, retail and government clients
- 2021 to 2024Video and broadcastPodcasts with 50,000+ weekly plays; BBC and ITV productions
- 2024 onwardsDental marketingMulti-site groups and independent practices
Brands I've worked with. Tap one.
Best Editing, Midlands Movies Film Festival 2026High-end video editing, plus Photoshop, Illustrator, Lightroom and Premiere Pro.
Awards
Recognition your patients notice, and your team never forgets.
Award bids
Get shortlisted. Then win.
Awards won by practices I market. I wrote the Private Dentistry Awards and Dental Awards entries and was part of the team behind the others.
plus 14 finalist and shortlist places
When we took on Berkhamsted and Castle Street, and later Phoenix, Sam made each one feel part of the group within weeks. He doesn't just run our marketing. He trains our reception teams, follows every lead through to treatment and manages our agencies so I don't have to. Revenue has grown at every site, and he writes the award bids that got us noticed. If you've just bought a practice, he's the first call I'd make.
Services
Everything a practice needs, one point of contact.
Strategic adviser, hands-on marketing lead, or both. Tap to see what's included.
- Takeover planQuick wins first, the rest paced to keep patients and staff
- Rebrand and websiteBranding, signage, website and patient letters
- Team onboardingReception training and new systems
- Website audit and rebuildSpeed, content and conversion against local rivals
- SEO and Google rankingLocal search and AI search visibility
- AnalyticsPerformance and enquiry tracking
- Campaign planning and agency oversightBriefs, budgets and accountability
- Landing pagesClear offers, prices and privacy notices
- Lead follow-upCRM, reception routines and reporting
- Patient journey auditMystery enquiries and journey mapping
- Front of house trainingCalls, consultations and follow-up
- Recalls and membership plansKeeping your list active and loyal
- EnvironmentalCarbon-neutral conversion, waste and suppliers
- EthicalClear pricing, compliance and complaints
- PhilanthropicCharities, school visits and local clubs
- EconomicLocal jobs, suppliers and steady growth
- Award calendarThe right awards and every deadline
- Bid writingCopy and evidence against the criteria
- Celebration campaignPress, social and patient news
- Graphic designSignage, print and social
- Video editingAward-winning, high-end edits
- Content shootsScripts, direction and planning
- CompliancePatient data, UK GDPR and consent
- Tools that actually workFor reception, marketing and admin
- How patients feelUsing AI without losing the personal touch
- Agency shortlist and briefsCutting through the many dental agencies
- Clear targetsSo you know what you're paying for
- Best return on spendRegular reviews of what's working
- Reviews and repliesIncluding complaints, handled with care
- Social strategyCalendars and quality standards
- NewslettersGDPR compliant, averaging a 46% open rate
How we'd start
Evidence first. Then a plan you can actually deliver.
Working together
Audit. Plan. Deliver.
I visit to see your patient journey first hand, then run your practice through my own marketing portal. It scores you against your local competitors across eight areas and shows exactly where the quick wins are.
A clear dashboard, not a 40-page PDF.
A short, medium and long-term plan around your treatments, patients and team, presented in person. Then we put it into practice through:
It's not a one-and-done.
We revisit the plan, examine what worked and where we can improve, and put the changes in place. This isn't a one-off consultancy. It's an investment in your practice.
Contact
Let's talk about your practice.
Tell me where you'd like your practice to be. I'll reply personally, usually within one working day.
Your email to Sam
